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Content Marketing

We’re entering a new phase of content marketing right now. The new discipline is emerging from the early experiments and pilot investments. And it’s way more strategic and central than anybody thought. Doug Kessler, Creative Director & Co-Founder, Velocity Partners

Content is what users want to read, learn about, watch or experience. From the perspective of business, 

content is important information presented on a website, in an application or by means of other available 

channels of digital presentation, which have the mission of communicating1

Content is what users want to read, learn about, watch or experience. From the perspective of business, 

content is important information presented on a website, in an application or by means of other available 

channels of digital presentation, which have the mission of communicating1

Content is what users want to read, learn about, watch or experience. From the perspective of business, 

content is important information presented on a website, in an application or by means of other available 

channels of digital presentation, which have the mission of communicating1

Content is what users want to read, learn about, watch or experience. From the perspective of business, content is important information presented on a website, in an application or by means of other available channels of digital presentation, which have the mission of communicating

Nowadays content marketing is not just a desirable thing, it’s a must-have. Moreover, it is necessary to create up-to-date content. Naturally, this cannot be regular content, but it has to be reliable, high-quality content. On top of that it has to be valuable enough to provide the recipient with benefits that can satisfy his needs and expectations2in course of interaction. An important aspect of content marketing is also designing the target group, which is supposed to receive the content of the message. This in turn creates the necessity to create and later distribute such information that will introduce the recipient into the brand, product or service area, which is the subject of the message

How we use it?

  • It’s based on interactions buyers have with their brand, and we mapped directly to their buying stages
  • We tell a continuous story, with a unified narrative that evolves throughout a customer’s journey
  • We make it right fit for your channel – whether it’s being used on your website, in email, on social, or elsewhere
  • Our content has a clear purpose, and a clear call-to-action for your audience to follow
  • We provide pre-defined metrics, and is designed to be measurable
  • We generate it in the most efficient, effective way possible – without sacrificing quality
  1. a) Make  sure  to choose  and  set the  keywords well. 

Selected  keywords  and  query  should  be  relevant 

and include all of the potencial keywords search.  

  1. b) Make sure to set the  match type and search terms 

monitoring to the search terms must be conducted 

regularly  to  increase  or  decrease  relevant 

keywords in the account. 

  1. c) Increase the Ad rank by designing and organizing 

the groups of keywords. 

  1. d) Create  an  attractive  advertisement.  Attractive 

advertisement  is  an  advertisement  which  shows 

advantages  that  would  be  obtained  by  the 

customers  so  that  they  would  be  interested  in 

seeing the advertisement. 

  1. e) Try  to  use RLSA  Campaigns.  The  use of  RLSA 

campaign  could  increase  the  conversion  volume 

and conversion rate. 

  1. f) Set a bid to defeat the competitors. 
  2. g) Take profits from mobile traffics in AdWords. 
  3. h) Let AdWords automatically set the bid to increase 

conversion to achieve the set goals. 

  1. i) Create  the  display  as  attractive  as  possible  to 

establish the account. 

  1. j) Increase the performance by setting the campaign 

with private setting.

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