The Seven Steps of Campaign Implementation
When companies decide to adopt a formal campaign framework to improve their Digital marketing performance, they quickly come to the realization that they need to follow a process of some SEO. We’ve (Pixelpk) helped hundreds of companies do this. Here are the main steps to follow:
- Goal Setting
Before determining which social media marketing campaigns to run, organizations must understand and agree to cross-functional business goals. The outcome of the goal-setting process is a set of vetted, prioritized goals that map to communications and revenue objectives that marketing can address. By setting long term goal that will be good reason of growth by digital marketing. Proceeding from these goals, (digital) marketing can build the architecture for overall (SEO) campaign efforts.
- Needs Assessment
Companies should use buyers’ fundamental business needs to create campaign themes. Rather than try to construct them around the products they want to sell. To develop these themes, identify the buying audience, its fundamental business needs and the ways. That the product portfolio addresses those needs to build buyer. And personas using functional, emotive, decision process and behavioral attributes for a job role.
- Campaign Definition
Here is where you decide which campaigns to develop. Develop a hierarchy and take the first pass at allocating resources. This effort is coordinated by the campaign lead. And conducted by portfolio marketing and the communications team. External agencies are frequently brought in to assist with campaign theme development.
- Campaign Targeting
In this phase, campaigns are refined to address specific geographies, industries, growth markets, existing customers and channels. The number of campaigns might be increased to address distinct markets. The content strategy is developed to support campaign efforts. Across different target markets and its help a lot for growing business digitally. So, A repeatable, scalable approach for developing an audience-centric content strategy that better supports business objectives.
- Program Planning
During this phase, program plans are created. And content and tactics are defined for each of four program families (demand creation, reputation, sales enablement and market intelligence). Establish program objectives that support campaign goal achievement. And determine program tactics that address obstacles and support all stages of the buyer’s journey.
- During the Execution Phase
Marketing must kick off campaigns in cooperation with sales. Thus ensure that campaigns are on track and performing as expected. And gain feedback from internal constituents. This phase involves the entire marketing team.
As campaigns wind down, the campaign team should ensure, that resources are still committed to ongoing pipeline acceleration activities. And maintain high-value information assets required to advance deals through the pipeline. In addition, conduct a campaign post-mortem to assess its overall performance. The results of this analysis are useful for guiding the development of future campaigns.
Campaign themes are determined by buyer needs. That’s why, they include programs that span reputation, demand creation, sales enablement and market intelligence program families. They run for a long time – often years – and require collaboration across marketing teams as well as the sales and product teams. Campaigns enable companies to transform from product-centric marketing. To truly focus on customer needs and distinct customer business segments.